A significant portion of the population is comprised of millennials. Another considerable portion is then made up of the Generation Z members. When you put those two groups together; you find that they make up about half the overall population in the country. When you are selling, especially when marketing, you need to pay attention to this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups are interested in great experiences. The older generation tended to be more convinced by the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. You need to demonstrate how your products and services will impact and influence their lifestyle.
You need to focus more on online marketing. They are generations that have grown up using the intent and smart devices all the time. None of them is ever really offline. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms should replace all your print and traditional media marketing platforms.
You also need to tell them what your brand is about. In their quest for meaning, they will not buy a product simply because it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. It helps if your brand is one that takes into consideration some of their major issues. They, for example, worry over things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You need to then think along the lines of gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
You will face some unique situations when marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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